We were sick of seeing the same old story – riders without proper gear getting hurt, or worse. But we get it. Who wants to wear gear that looks like a space suit and feels like a sauna when you're just heading out for coffee?

So we decided to do something about it. We put our heads together and thought, "we practically live in hoodies. What if our favorite hoodie could also double up as riding gear?"

People loved our invention! We kept selling these hoodies faster than we could make them. But the real reward was hearing stories from riders whose lives were saved by a Firemoto gear.

Today, our goal is simple - to make motorcycling safer by providing you with gear that you love to wear.