About Us

ONCE UPON A TIME IN 2020...

We were sick of seeing the same old story – riders without proper gear paying the price. Sometimes with their lives. But we get it. Who wants to bake in motorcycle gear that looks like a space suit and feels like a sauna when you're just heading out to grab coffee?

"We should do something about it"

We put our heads together and thought, "Hang on, we practically live in hoodies. What if our favorite hoodie could also double up as riding gear?"

Research, development, & wayy too much coffee

A few months later we unveiled our masterpiece: the Shiny Side Up Armored Hoodie. Imagine the coziest pure cotton hoodie lined with Kevlar, with CE-approved impact protectors. It's like wearing a cloud that would also protect you in a crash.